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How to Write a Case Study For Your Business (In Under 3 Minutes)
By Scott Siders, Novo Writing Learning how to write a case study for your business will only take you two minutes and fifty-four seconds—maybe a little longer depending on how fast you can read this...
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What Black Friday Can Teach Us About Content Marketing
By Scott Siders, Novo Writing Black Friday is quickly bearing down upon us. If you’re like me, you’ll be taking the day off, watching college football, and making a dent on the leftovers. The mall is...
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8 Reasons Your Content Marketing Program Isn’t Working
By Scott Siders, Novo Writing Many businesses are getting more strategic with their content marketing program. That’s good news for all of us content consumers. Unfortunately, many more businesses are...
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Round-Up of Content Marketing Articles From 2013
As we near the end of 2013, it’s time to take a look back at some of our content marketing articles from the past year. Have content requests for 2014? Contact us to suggest a topic. How Much Does...
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Anatomy of a Blog Post: 11 Tips For Writing An Article
By Scott Siders, Novo Writing Your blog is probably the epicenter of your company’s content marketing program. You want to turn it into an educational hub and establish yourself as a thought leader....
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B2B Content Marketing Statistics and Trends: How Do You Measure Up?
By Scott Siders, Novo Writing The Content Marketing Institute and MarketingProfs recently published their annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report....
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Now Read This! Does Email Marketing Still Work?
By Scott Siders, Novo Writing If your inbox looks anything like mine, you spend the first half-hour of your day deleting unwanted emails. Sometimes they’re spam. Sometimes they’re from well-meaning...
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4 Signs You Should Outsource B2B Content Marketing
By Scott Siders, Novo Writing Any business that has tried to create and execute a B2B content marketing strategy knows how challenging it can be to actually carry it out. Someone has to spearhead the...
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5 Quick Tips to Improve Your Content Marketing Program
By Scott Siders, Novo Writing The huge shift to content marketing has many businesses scrambling to jump on the bandwagon. And they should. It’s the best wagon to be on. But before they do companies...
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Is Your Content Marketing Program Scaring Off Prospects?
By Scott Siders, Novo Writing With Halloween just around the corner and the new year quickly approaching, it’s a good time to revisit the effectiveness of your content marketing program. Does it scare...
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